Touch&feel&sell. The brief was to design a display for electric toothbrushes that would allow the user to try out the devices in operation, and would also be informative and have attention-grabbing lighting. The result of a long collaborative design process was this display, which combined a dispensing tray with a product tray. By combining different types of plastic materials and using LED lighting panels, we have created an elegant, functional display that attracts the attention of customers even in a business environment.